We build honest, joyful software for real people
A UK iOS studio on a mission to prove that mainstream consumer apps don't have to trick you, trap you, or exploit you. They can be delightful, transparent, and genuinely useful instead.
Why we exist
Too many apps today feel like a trap. Dark patterns, hidden fees, subscription tricks, and AI hype with no substance. We're building the alternative: apps that respect your time, your money, and your privacy.
Honesty, not hype
We say what we mean. No inflated claims, no fake urgency, no social proof we didn't earn. If our apps are in development, we say so. When they're live, you'll see proof.
Privacy by design
On-device AI wherever possible. No invasive tracking. No selling your data. We build apps the way we'd want to use them ourselves.
Craft, not shortcuts
Native Swift and SwiftUI. Latest Apple design language. Comprehensive testing. We're perfectionists, and we're not sorry about it.
Transparent pricing
No subscription traps. Pay-as-you-go where it makes sense, free where it doesn't. We want you to stay because our apps are useful, not because we've locked you in.
Our values
These aren't aspirations. They're how we make decisions every single day.
"If a feature requires a dark pattern to work, the feature is wrong."
Agentically's design principle- Honesty first. We tell the truth about what our apps can do, what they cost, and where we're at in the process.
- Responsible AI. AI can be a force for good when it's built with clear consent, privacy-first design, and real utility.
- Single point of contact. You work directly with the founder. No account managers, no handoffs, no lost context.
- Ship what users want. We listen, iterate, and ship. We don't build features to hit OKRs or impress investors — we build for people who'll actually use the thing.
Founded by a proven shipper
Agentically Digital is founded by Jane McKay — an iOS engineer with 25 years' industry experience, before going independent. Jane also founded Forgeyard Digital, a sister studio focused on apps for underserved populations, including HRTMe — a live HRT reminder app with 1,400+ users, grown entirely organically.
Agentically brings that same rigour to mainstream consumer apps. Same commitment to craft, same privacy-first design, same refusal to cut corners. Just a different audience.
Ready to work with us?
Whether you're interested in our apps or need a bespoke iOS project, we'd love to hear from you.
Get in touch